Posts by Esther Choy
The Secret To Building Effective, Happy, Healthy Corporate Culture
Today’s leaders not only have to make strategic business decisions, they are given the behemoth responsibility of building and cultivating corporate culture. In a recent PwC Global Culture survey, its importance was shocking. They found culture was understood to be the key indicator of an organization’s performance and adaptability: “66% of C-suite executives and board…
Read MoreChatGPT-4 Will Replace Leadership Storytelling — Except For This
When OpenAI released its most current version of ChatGPT-4 on March 14, 2023, one thing was abundantly clear. A whole new world of possibility is opening up and simultaneously closing doors. There will be no more need for a whole cottage industry of people (like me) helping clients craft their leadership stories, when a mere…
Read MoreWhy ChatGPT Is Nothing To Worry About — At Least Not Yet
On Forbes, I just published an article about how ChatGPT has the possibility of changing the leadership storytelling industry. It’s power to create first drafts appears unstoppable, but here are a few samples of why we don’t have so much to worry about, yet. When asked: “Write a leadership story I can use in a…
Read MoreWhy We Must Tell Challenging Stories During Black History Month (And Always)
It can be easy to fall for listening to familiar and self-affirming narratives, and avoid the more challenging ones. It’s only human nature. During Black History Month, for example, people love to tell the story of Martin Luther King, the pacifist, but often fail to recall that he was considered “the most dangerous Negro of…
Read MoreEntrepreneurship in Family Business: Lessons From The Third Season of Family IN Business Podcast
The third season of Family IN Business is here! You can find it here (or wherever you listen to your podcasts). In this season, we talk about entrepreneurship in family business. You may be scratching your head, questioning if family businesses are entrepreneurial at all. That’s because we tend to think of family businesses as…
Read MoreTo Celebrate Black History Month Let’s Make Space For Stories
I recently shared on Forbes about why we must dare to make space for stories– the kind of stories that require us to take risks, the kind of stories that are challenging, complex, or mundane. But the truth is in order to become great storytellers, we must first become great story collectors. This Black History…
Read More3 Obscure Business Storytelling Books Every Leader Should Read Now
For some time now, storytelling has been understood as a powerful leadership tool. There are many business storytelling books out there. Most of them describe storytelling as a strategy to provide information in a quick and memorable way. As neuroscientist Paul Zak’s studies have demonstrated, stories give audiences “better understanding of the key points a…
Read MoreEngage Your Audience Immediately With Business Storytelling [Client Story]
“How do you engage your audience?” Megan asked her team when preparing for a presentation for the C-suite. She wanted to make sure their presentation would draw in their audience from the start. As the market-facing design lead at a national consulting company, she was helping the firm transition their visuals to match their evolving…
Read More3 Business Storytelling Strategies That Will Help You Explain Complex Ideas
Long gone are the days of polymaths like Leonardo DiVinci with the skills of an artist, doctor, engineer, sculptor, architect, and so on. Today, in our increasingly complex world, we are more likely to be specialists, with deep knowledge in one particular discipline. Knowledge is often siloed as a result. This silo effect can even…
Read MoreHow Do Leaders Communicate Complex Ideas? [3 Strategies To Engage Your Audience.]
The holiday season is here. The history and symbolism of holidays are complex. Yet that doesn’t stop us from celebrating. That is because we link the holidays (complex idea) to celebration (clear). As leaders, we live in and wrestle with complexity every day. So how do we communicate complex ideas to our audience and ensure…
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