Posts by Leadership Story Lab
Attracting Talent Through the Power of Story: A Major CPG Company Case Study
The Problem In today’s fast-paced business world, leaders are discovering a secret weapon for driving transformation: storytelling. At a major CPG (Consumer Packaged Goods) company, we witnessed firsthand how harnessing the art of narrative can improve talent attraction. The company we worked with is a brand that most households recognize, and is a competitive, stable,…
Read MoreHow To Empower Your Marketing With Business Storytelling
Marketing is often described as one part art and one part science. Rissa Reddan was born on the Upper West Side of Manhattan to a father who holds a Ph.D. in inorganic chemistry and a mother who is an artist with perfect pitch. She is literally one part art and one part science. And marketing…
Read MoreFinancial Storytelling: How to Make Sense of the Numbers
20 years ago Karma Auden was working as a Business Manager for a woman who ran her own small business. Twice a year, Karma would sit down between the business owner and her accountant, and though they’d all be speaking English, Karma would have to translate for the two parties. The accountant’s jargon was meaningless…
Read MoreA Better Way To Lead Your Team Through Change: Leadership Storytelling
Is your company going through organizational changes? It may surprise you to learn that more and more companies are “seeking socially adept leaders—not charismatic smooth-talkers.” This is what researchers Raffaella Sadun and Joseph B. Fuller found in their study of thousands of executive job descriptions over a nearly two decade period. In their Harvard Business…
Read MoreWhat Happens When You Unlock Authentic Storytelling In Corporate Trainings
As a kid did you have a big imagination? When did you lose it? Did school or work stamp it out of you? Reginald Polk is a Certified Story Facilitator, a U.S. Navy veteran, former technical support engineer, and now corporate trainer at ServiceNow, a software company that helps organizations employ AI to increase efficiency…
Read MoreThe Heart Of Business Storytelling: How To Show Up And Perform Your Best
Can you transform a painfully shy person who’s terrified of public speaking into someone whose confidence is so apparent that her supervisor asks you, “What happened?” Chris McAuley can. He regularly coaches business leaders and transforms their experience with taking the spotlight. With 20 years of acting experience and 35 years of business leadership experience,…
Read MoreThe Truth About A Reluctant Storyteller: So Much To Tell
She’s traveled the country promoting Ringling Bros. and Barnum & Bailey Circus and the Rockettes in the Radio City Christmas Spectacular. Now, Arlene Milon is a promoter of another big act: marriage. As the co-founder and executive director of Renew the ‘I do’ Foundation, Arlene helps marriage thrive in Pittsburgh, PA. A Level 2 Certified…
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