Better Every Story

Leadership Transformation through Storytelling

"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

Get Esther Choy’s insights, best practices and examples of great storytelling to your inbox each month.

From a Recent Issue of Better Every Story:

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"How do you champion a cause you deeply believe in, even if you’re unsure of where to start?

You allow yourself to be led by your passion and share your story.

I recently had the chance to dive into the stories of a movie maker, an author and illustrator, a photographer, and a social media influencer who did exactly that.

Shannon Nash, CFO at Wing Corporation, an Alphabet company, didn’t set out to become an award-winning movie maker. When she saw the need to tell the story of how the black and brown communities were experiencing autism diagnosis and support, she knew nothing about movie making. However, her dedication and passion overcame her lack of experience. Her film, Colored My Mind, won best film documentary at the American Pavilion in Cannes in 2013."

Customized Resources

Need specialized support that meets you right where you are on your storytelling journey? Our interactive, customized business storytelling services give you all the tools you need for successful business storytelling, whether through coaching, consulting, keynote speaking or training.

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Business Storytelling Insights

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Empowering Leaders of Leaders: Story Facilitation Becomes Essential Skill Set for 2026

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NFL, Bad Bunny Case Study: How To Be Authentic, Successful

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Certified Story Facilitator: Leadership Story Lab is proud to announce the first fully international cohort

People forget facts, but they never forget a good story. In this leadership book, Let The Story Do The Work shares transformational business storytelling strategies, practical tools and easy-to-use templates. It’s your essential leadership storytelling toolkit.

Let the story do the work

People forget facts, but they never forget a good story. In this leadership book, Let The Story Do The Work shares transformational business storytelling strategies, practical tools and easy-to-use templates. It’s your essential leadership storytelling toolkit.

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