Posts by Esther Choy
How to Make ‘Em Talk: Eliciting Client Stories
A colleague recently shared a research that really opened my eyes. In October of 2013, U.S. Trust published a report entitled, “The Philanthropic Conversation: Understanding Advisors Approaches and Clients’ Expectation.” The report explores how advisors such as financial/wealth advisors, trust/estate attorneys and tax professionals/accountants promote philanthropy and discuss philanthropic opportunities with their clients. Many…
Read MoreTelling Stories About Yourself: It’s NOT ME; It’s YOU!
The story OF me isn’t ABOUT me. That’s good news when it comes to telling stories about yourself. Of all the presentation, speaking, workshop, and training events I have been a part of, the most enjoyable segment is always the last: the Q&A. No matter how interactive and engaging the events have been, it’s when…
Read MoreThe Secret to Writing A Powerful LinkedIn Profile Summary
Picture this. You are walking down a long aisle of chandeliers at Home Depot looking for one to take home. The holiday season is fast approaching and installing a new chandelier has been on your to-do list since January 2014. Suddenly, a stranger stops you in your tracks. He doesn’t exactly look like a complete…
Read MoreWhy Is 5-7 minutes the Ideal Story Length?
Last week, I solved the mystery, ended the suspense, and answered the question… The ideal story length is 5-7 minutes. Say, just exactly how did Esther come up with 5-7 minutes? You may wonder. Here’s how. A bit of on context: The stories I teach and facilitate are intended for business audiences and professional settings.…
Read MoreTell Me About Yourself Example
Andy Hick attended a “Tell Me About Yourself” workshop and we are thrilled to share his response. Contact us if you need help with your brief and brilliant answer to the “Tell Me About Yourself” question. I was raised in Oak Park, IL and as a high school kid I had a lawn service business…
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