Posts by Esther Choy
Business Storytelling through Uncertainty: Mergers and Acquisitions
The gaming industry is all abuzz with the breaks that Microsoft will be acquiring “powerhouse” Activision Blizzard Inc. for a cool $70B. WSJ writes that the merger’s going to try to “shake up the game industry by expanding the software giant’s library of blockbuster videogames and bolstering its efforts to entice consumers to its cloud-gaming…
Read MoreTheranos: Four Questions to Evaluate a Business Story
In the “fake it until you make it” world of Silicon Valley, one of the fakes just got busted in the long-unfolding story of Elizabeth Holmes and Theranos. Like many scandals of the past from Bernie Madoff to LuLaRoe, many smart people fell for the too-good-to-be-true story of Theranos. Where was the wisdom of the…
Read More4 Business Storytelling Habits For The New Year
About 30% of Americans make new year’s resolutions – which usually have something to do with health and fitness. Unfortunately, studies have found that for a lot of people the motivation to keep their goals peaks in January. In a 2019 article by Foursquare, analysts compared data of gym attendance versus fast food activity and…
Read More5 Holiday Quotes To Get You In The Spirit [Storytelling Edition]
Sitting in his home office, Ben gets the invitation to the office holiday party. It will be virtual again, but the email makes it clear that it will be shorter than last year’s anti-climatic party. It had seemingly unending and awkward moments and long speeches, but none of the cheer brought by a glass…
Read MoreHow Storytelling Helps Us Lead During Uncertainty And Fatigue
Uncertainty is all around us. On Thursday, November 18, 2021, you and your team are setting goals for 2022. You’ve taken into account the delays in the supply chain, labor shortage, and inflation going into the new year. You and your team feel confident: your goals are optimistic but feasible for a better year ahead.…
Read More5 Key Facts About Structuring An Effective Business Story
A business story with impact can be as short as one sentence, a three-minute speech, or a thirty-minute product demonstration. But no matter what, it should have an: Intriguing beginning Riveting middle Satisfying end Here are five facts about story structure that will help you develop endless brief and brilliant stories for business settings. 1.…
Read MorePerformance Evaluation: Learn more about how to ace it
Performance evaluations are here again. After a year of working from home, how do you share your value and impact in a way that will make you stand out? In previous articles, I’ve shared how a few well-told stories about your accomplishments will help you soar through a performance evaluation. Now more than ever this…
Read MoreVisual Storytelling Techniques For Powerful Communication
If you took your logo off of your latest pitch deck, could it pass for another company’s? How about your latest presentation at an industry conference? When you’re competing for audience attention, your visuals are a powerful asset. This is even truer in a virtual environment, where companies can find themselves trying even harder to…
Read MoreHow To Find Your Work’s Purpose Through Storytelling
Meghan Juday of IDEAL INDUSTRIES tells me it’s about leaving things better than you found them—in other words, good stewardship. Chris Herschend of Herschend Family Entertainment talks about leading a company that creates memories and working with a family committed to living, loving, and serving together. Kent Johnson asserts that children are the world’s most…
Read MoreHow To Introduce Business Storytelling Culture — And Change Your Workplace
Brian suspected that his all-department meeting had become a waste of an hour each week. A few people were sure to skip, while others would stare into space or constantly glance at the cell phone in front of them. The same two to three people gave input or asked questions when he presented company-wide updates,…
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