Hook

5 Key Facts About Structuring An Effective Business Story

By Esther Choy | December 1, 2021
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Write Subject Lines That Hook Your Audience Every Time

By Esther Choy | October 5, 2019
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What Your Audience Wants From Presentations

By Esther Choy | August 27, 2019
Woman holds pages, ready to write business story.

The Science of Storytelling

By Esther Choy | May 24, 2017