know your audience

Business woman reads a leadership storytelling book

3 Obscure Business Storytelling Books Every Leader Should Read Now

By Esther Choy | February 3, 2023

Why Conflict Draws Us In And Prompts Collective Action

By Esther Choy | March 11, 2022

Businesspeople brainstorming with creative ideas

Experts Weigh In On Attention, Memory and Retention

By Esther Choy | June 9, 2019

silhouette of young designer team standing with a white blank screen laptop and notebook in hands while discussing/talking about them new project with the modern office as background.

Are You Prepared To Tell Persuasive Stories At A Moment’s Notice?

By Esther Choy | May 15, 2019

Canal

Earn Your Right to Tell Stories: 5 Quotes to Inspire You

By Esther Choy | February 12, 2019

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What Interviewees Can Learn When The Tables Get Turned

By Esther Choy | September 21, 2017

Storytelling In Marketing Requires These 4 Tricks

By Esther Choy | August 17, 2017