Posts by Esther Choy
Leadership Storytelling Example: Trivial Told Brilliantly
“Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.” – Robert McKee. Eating bagels, playing baseball, or commuting to work. While they are common, everyday occurrences, when told brilliantly these experiences can make for powerful, relatable stories. Gina Fong, for example, started…
Read MoreLinkedIn Networking: How To Write A Cold Outreach Email
Networking has been described as “getting to rub elbows with people who like to geek out about the same things you do.” As accurate (and as fun) as that sounds, growing our network virtually often lacks this joy. Most people are repulsed by cold outreach — both the act of doing the outreach and receiving…
Read MoreLearn Why Business Storytelling Experts Are Crossing Borders To Share Their Leadership Insight
Imagine for a moment that your grandparents ran an extremely successful enterprise. Their nine children and 22 grandchildren have all benefited generously in terms of inheritance, except for your uncle Michael who was forced out of his participation in the business and of his inheritance by your uncle James. Your uncle James has more than…
Read MoreUnlocking the Power of Leadership Storytelling to Transform Your Workplace
On average, you will work about 90,000 hours over the course of your lifetime. That’s roughly a third of your life dedicated to whatever career path you chose. There are very few things that you will even come close to spending that much time doing, and yet, many people aren’t satisfied with their jobs. This…
Read MoreThe Secret To Building Effective, Happy, Healthy Corporate Culture
Today’s leaders not only have to make strategic business decisions, they are given the behemoth responsibility of building and cultivating corporate culture. In a recent PwC Global Culture survey, its importance was shocking. They found culture was understood to be the key indicator of an organization’s performance and adaptability: “66% of C-suite executives and board…
Read MoreChatGPT-4 Will Replace Leadership Storytelling — Except For This
When OpenAI released its most current version of ChatGPT-4 on March 14, 2023, one thing was abundantly clear. A whole new world of possibility is opening up and simultaneously closing doors. There will be no more need for a whole cottage industry of people (like me) helping clients craft their leadership stories, when a mere…
Read MoreWhy ChatGPT Is Nothing To Worry About — At Least Not Yet
On Forbes, I just published an article about how ChatGPT has the possibility of changing the leadership storytelling industry. It’s power to create first drafts appears unstoppable, but here are a few samples of why we don’t have so much to worry about, yet. When asked: “Write a leadership story I can use in a…
Read MoreWhy We Must Tell Challenging Stories During Black History Month (And Always)
It can be easy to fall for listening to familiar and self-affirming narratives, and avoid the more challenging ones. It’s only human nature. During Black History Month, for example, people love to tell the story of Martin Luther King, the pacifist, but often fail to recall that he was considered “the most dangerous Negro of…
Read MoreEntrepreneurship in Family Business: Lessons From The Third Season of Family IN Business Podcast
The third season of Family IN Business is here! You can find it here (or wherever you listen to your podcasts). In this season, we talk about entrepreneurship in family business. You may be scratching your head, questioning if family businesses are entrepreneurial at all. That’s because we tend to think of family businesses as…
Read MoreTo Celebrate Black History Month Let’s Make Space For Stories
I recently shared on Forbes about why we must dare to make space for stories– the kind of stories that require us to take risks, the kind of stories that are challenging, complex, or mundane. But the truth is in order to become great storytellers, we must first become great story collectors. This Black History…
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