December 11, 2017 / Esther Choy

A high-impact story begins with curiosity

As a leader, how do you tell a high-impact story? A story that grabs people’s attention? Do you need more pizzazz? More song and dance? While that helps, you can also think about the sequencing of fact and emotion in order to arouse curiosity. When people are thinking and guessing along with you, their curiosity is engaged and you have their attention.

Learn three rules for keeping your audience’s attention engaged.

If you’re looking for more help telling a high-impact story, give us a shout!

Leadership Story Lab trains and coaches managers in storytelling techniques to help them become more engaging and persuasive communicators. Whether you would like to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, we can help. Schedule a complimentary session with us today! Esther’s new book, Let the Story Do the Work (published by AMACOM BOOKS), is now available!

Related Articles

How Leaders Use Storytelling To Inform And Influence

Leadership Is Hard. Crafting Origin Stories Shouldn’t Be


Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities.
Ester Choy_Workshop 1_BRoll Selects.00_04_28_06.Still002

Leaders, You Already Have This Leadership Soft Skill. Now Use It.

A New Leadership Guide For A Post-Pandemic World, Told In Stories.

Untitled design

Asking Power Questions: A Key to Leadership Communication

Leave a Comment

Better Every Story

"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our twice monthly newsletter.

  • By subscribing, you are agreeing to our privacy policy.
  • This field is for validation purposes and should be left unchanged.