Esther Choy founded Leadership Story Lab in 2010 to help leaders leverage the art of storytelling to create extraordinary opportunities. We believe storytelling has the power to help you meet your goals, create lasting connections, and transform your leadership.
Most leaders come to us with a clear, transactional goal:
- They want to ace a job interview.
- Present at a conference or to senior leadership.
- Elevate their credibility.
- Communicate a bold vision.
- Articulate a message that inspires others.
These are all important goals—and we help them get there. But that's only the beginning. What surprises them is what happens next.
- They begin to see differently. Speak differently.
- They find more meaning in what they do, and how they do it.
- They don't just tell better stories. They become better leaders—because of the story they now know how to tell.
This is leadership transformation. It has a deep, lasting impact that ripples out beyond the accomplishments of a transactional goal.
"The training helped me discover something about myself I didn’t even know I was capable of doing." —Jamie Hawkins, Kwik Lok
"Storytelling became a way of being. It reshaped how I lead, how I listen, and how I connect." — Kennith Jackson, Director of Professional Services, AI Solutions at Google
We love being part of a team of strong, intelligent women who support each other’s goals and give our best effort to help Leadership Story Lab and our clients succeed. We find it rewarding to hear our clients testify again and again that storytelling tools are making a significant difference for them professionally and personally.
We would love to hear your story!
Three principles guide every Leadership Story Lab experience:
You don’t have to be a superhero to tell a good story
Learning by doing
Having fun while doing serious things
Our work starts with listening. We take the time to understand you, your organization and your goals. We want to “get” you so we can create tools that are a natural fit with your day-to-day work. You won’t hear us say, “let us tell you how leadership storytelling is done.” Instead, we will ask, “how can you become the best leadership storyteller possible in your unique context?”
When it comes to your stories, you are the expert. We want to unveil who you are, not make you like us.
We do this by mixing structure and freedom. Every story needs both structure and surprises. So does every session that teaches you about leadership storytelling.
Come discover your leadership stories with us.
“What’s your story? Are you the hero? At the recent Purposeful Planning Institute 2023 Rendezvous, we explored the Joy of Connection – Cultivating Possibilities. I’m so grateful to Esther Choy, author of “Let the Story do the Work” and our kick-off plenary speaker, for the thoughtful and impactful storytelling workshop she facilitated to bring our theme to life. Esther encouraged us to get vulnerable and connect by sharing our important character traits and experiences in small assigned table groups. We then had the pleasure of leveraging the treasures we mined to introduce someone at our table that we just met. WOW! Esther, what an incredibly bonding and meaningful experience. Thank you!”
-Sandi Bragar, Chief Client Officer, Partner at Aspiriant
Meet the Team
CEO and Chief Story Facilitator
Chief Operating Officer & Story Facilitator
Business Manager
Social Media Manager
Project Manager
Content and Research Manager
Leadership Story Lab is a Women & Minority Owned Business.