Persuasion and Influence

Tone of Voice

By Esther Choy | February 22, 2017
Handshake of latin american male apprentice after job interview

Dazzle Your Audience with Storytelling In Admissions Interviews

By Esther Choy | February 7, 2017
Closeup of white coffee cup on table in empty corporate conference room

What Job Interviewers Want From You

By Esther Choy | January 13, 2017
Beautiful Excited Young Black Gamer Girl Sitting on a Couch and Playing Video Games on a Console. She Plays with a Wireless Controller. Cozy Room is Lit with Warm and Neon Light.

What Video Games Teach Us About Storytelling

By Esther Choy | January 12, 2017
birds flying over broken barbed wire

How SAFER Foundation Took Its Fundraising Story to the Next Level

By Esther Choy | November 30, 2016
grave with ferns

Find Common Ground By Admitting Secrets

By Esther Choy | November 17, 2016
Happy couple celebrate, reaching life goal and success

Telling Your Tradeoff Story

By Esther Choy | November 15, 2016

Big Data for a General Audience: “What Do I Want To Leave With Them?”

By Esther Choy | July 19, 2016
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Overcome Incongruence and Align Words, Actions, and Emotional Presence

By Esther Choy | June 1, 2016
Empty asphalt road through the green field and clouds on blue sky in summer day.

Crafting Your Founder’s Story: Where To Start

By Esther Choy | April 26, 2016