The Art of Connection: Esther Speaks with Glass Hammer
In this interview with Aimee Hanson at Glass Hammer, Esther reveals three reasons to use stories:
Stories are more memorable than facts.
They impact decision-making much more than you might expect.
They build consensus.
Read Esther’s interview to find out more about why stories are so powerful—and learn quick tips for better storytelling.
Photo credit: Didriks via Flickr