The Art of Connection: Esther Speaks with Glass Hammer

In this interview with Aimee Hanson at Glass Hammer, Esther reveals three reasons to use stories:

• Stories are more memorable than facts.

• They impact decision-making much more than you might expect.

• They build consensus.

Read Esther’s interview to find out more about why stories are so powerful—and learn quick tips for better storytelling.

Photo credit: Didriks via Flickr

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