Esther Choy, Author at Leadership Story Lab

Practice Storytelling With Our Free Story Club Guide

What if you could spend time with people you like and practice storytelling skills at the same time? Our brand new Story Club Guide gives you the framework you need to get a group together to practice this essential communication skill. Download it here! Using this Story Club Guide alongside Let the Story Do the…

Hook Your Audience’s Attention at Networking Events

A few years ago, when I was attending a workshop on preparing elevator speeches, the facilitator asked, “How many of you would rather get poked in the eye than attend networking events?” I felt a rush of relief, because the facilitator had acknowledged how I sometimes react to networking. But, as almost every hand went…

What Interviewees Can Learn When The Tables Get Turned

Dr. Mayank Kansal has been through the same nerve-wracking ordeal three times. Like all cardiologists who have a further specialization, he has been through multiple residency and fellowship interviews, which means he has had to do a lot of waiting to find out if he’s been admitted, and where. But since 2010, the tables have…

5 Ways Female Entrepreneurs Can Boost Credibility

“The lack of confidence other people have in my ability to run my business,” is one of the top challenges Andrea Loubier, CEO of the tech company Mailbird, has faced, she said. Unfortunately, successful female entrepreneurs still have to fight to win others’ trust. And while we hope for a better world that does not…

Goals Aren’t Essential To Progress

Why has Esther chosen not to set rigid goals? What does progress look like when you aren’t hung up on the outcome? And how in the world is it good news that nobody is really all that unique and special? What’s better than being unique and special? Find answers to these questions and more as…

Use Storytelling In Conversations to Convey the Essence of Who You Are

“One of the hardest questions for me to answer,” says Cyrus Webb, host of Conversations LIVE on Blog Talk Radio, “is ‘what do you do?’” He notes that the difficulty lies in telling just enough, but not too much. That balance is one that everyone who has ever attended a networking event has agonized over!…

How to Write about A Meaningful Challenge in MBA Application Essays

“A meaningful challenge I faced? I guess that would be the time Bill and Melinda Gates sent me to Africa to cure malaria. It was a huge task, and we haven’t conquered malaria yet, but having done parasitology research since middle school certainly helped me …” It’s impossible to apply for an MBA without coming…

How Stories Build Rapport

Ever wonder how Leadership Story Lab got started? Or how stories can help you answer the questions, “Can we trust you?” and “Do we like you?” Esther’s conversation with Mike Saunders of Influential Entrepreneurs Podcast holds the answers. Listen here! Photo credits: Influential Entrepreneurs

Setbacks Make Great Stories

Esther shares a setback in her publishing journey. It is these challenges that make for great stories.

Storytelling In Marketing Requires These 4 Tricks

Know your audience. We say that a lot here at Leadership Story Lab. So I was impressed recently to hear the lengths to which award-winning filmmaker Marc Fienberg once went to get to know his audience. Marc was working on his independent film “Play the Game,” starring Andy Griffith and Doris Roberts (of “Everybody Loves…