Posts by Esther Choy
Business Storytelling Connects You With (Almost) Everyone
After meeting a new person, people often wonder if they established a strong connection. On the Selling in a Skirt Podcast with Judy Hoberman, Esther emphasizes that it’s important to be at ease with the fact that you can’t connect with everyone, even though business storytelling does help. Once you are not trying hard to…
Read MoreStorytelling for Entrepreneurs: Lessons From An Unlikely Source
Carl, a computer science PhD, fidgeted a little in a sunny conference room. Across from him, the president of a large family office sat waiting to hear details about Carl’s start-up, Chart Hero. Using AI, Chart Hero would seamlessly, confidentially and accurately relate patients’ information, medical history, current status and potential treatment needs across hospitals,…
Read MoreHow to Interview for a Leadership Role
Being interviewed for a leadership position is not exactly like being interviewed for other roles. No longer are you being interviewed on your skillset but also about who you are as a leader. The stakes are high, and the competition is stiff. How do you ace the interview? To find out, Moira Lawler interviewed…
Read MoreCommunicating the Meaning Behind the Information
Esther predicts that storytelling will become even more important in the workplaces of the future. As automation continues and big data gets bigger and accumulates faster, humans will need to communicate the meaning behind the tasks and behind the data. And the best way to communicate meaning? Stories. Read her interview with InfoWorks. #InfoWorks #bigdata…
Read MoreGetting Their Heart to Agree with You
Growing up, we are taught that we have to prove our point. When we complete our math homework, we lose points if we find the right answer yet fail to show our work. But in the workplace, painstakingly proving our points isn’t always effective. The good news is that by being passionate and acknowledging your…
Read More10 Tips for Intriguing Your Audience
Prepping for a presentation? Gearing up for important conversations? Here are 10 of our best tips for intriguing your audience. You don’t need your audience to know all information that you know. More important that they’re captivated and persuaded. (From “Is it every okay to data dump?”) The best stories are told with a sense…
Read MoreEureka Moments Through Leadership Storytelling
“The most exciting phrase to hear in science,” says Isaac Asimov, “the one that heralds the most discoveries, is not “Eureka!” (I found it!) but ‘That’s odd….’” How does this connect with storytelling or leadership? That is what Bob Morris asked Esther in a recent interview. What do eureka moments and “that’s odd” moments have…
Read MorePractice Storytelling With Our Free Story Club Guide
What if you could spend time with people you like and practice storytelling skills at the same time? Our brand new Story Club Guide gives you the framework you need to get a group together to practice this essential communication skill. Download it here! Using this Story Club Guide alongside Let the Story Do the…
Read MoreHook Your Audience’s Attention at Networking Events
A few years ago, when I was attending a workshop on preparing elevator speeches, the facilitator asked, “How many of you would rather get poked in the eye than attend networking events?” I felt a rush of relief, because the facilitator had acknowledged how I sometimes react to networking. But, as almost every hand went…
Read MoreWhat Interviewees Can Learn When The Tables Get Turned
Dr. Mayank Kansal has been through the same nerve-wracking ordeal three times. Like all cardiologists who have a further specialization, he has been through multiple residency and fellowship interviews, which means he has had to do a lot of waiting to find out if he’s been admitted, and where. But since 2010, the tables have…
Read More