September 28, 2017 / Esther Choy

“The most exciting phrase to hear in science,” says Isaac Asimov, “the one that heralds the most discoveries, is not “Eureka!” (I found it!) but ‘That’s odd….’”

How does this connect with storytelling or leadership? That is what Bob Morris asked Esther in a recent interview. Bob is an omnivorous reader, lifelong learner and English teacher who also happens to have a long career in public relations and corporate communications, so, as you might imagine, he asks deep questions that get to the heart of why storytelling is powerful.

When it comes to the relationship between Eureka moments and storytelling, here’s what Esther had to say: “I define leadership storytelling as the strategic sequencing of fact and emotion. For example, you should be giving your audience the sense of “hmm, this is odd… I want to know more,” creating suspense instead of making them feel like they’ve already had their Eureka moment at the start of your presentation.

Knowing where to place those “hmm, that’s odd” moments is an essential strategy for leadership storytelling.” Read Part 1 and Part 2 and be sure to check out Bob’s review of Let the Story Do the Work, too!

Photo credit: TeroVesalainen via Pixabay

Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities.
Untitled design (61)

Introducing Esther’s New Podcast: Family IN Business!

Smiling woman entrepreneur talking over phone

Collecting Stories Will Make You Happier

Nervous sweaty public speaker sweating wiping sweat afraid or speaking

Be Less Awkward About Sharing Stories

Leave a Comment

Better Every Story

Join the thousands who receive Esther Choy’s insights, best practices and examples of great storytelling in our monthly newsletter.