August 28, 2017 / Esther Choy

Ever wonder how Leadership Story Lab got started? Or how stories can help you answer the questions, “Can we trust you?” and “Do we like you?” Esther’s conversation with Mike Saunders of Influential Entrepreneurs Podcast holds the answers. Listen here!

Photo credits: Influential Entrepreneurs

• • •

Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities.
Newsletter Banner 2023

Empowering Leaders of Leaders: Story Facilitation Becomes Essential Skill Set for 2026

By Leadership Story Lab | March 6, 2026
People having fun in party celebration friends concept - group of young and adult women all together laughing blowing coloured confetti - friendship and love for lifestyle with mixed active generations

NFL, Bad Bunny Case Study: How To Be Authentic, Successful

By Esther Choy | March 5, 2026
1 (1)

Certified Story Facilitator: Leadership Story Lab is proud to announce the first fully international cohort

By Leadership Story Lab | February 19, 2026

Leave a Comment





Better Every Story

Leadership Transformation through Storytelling

"This is an amazing and insightful post! I hadn’t thought of that so you broadened my perspective. I always appreciate your insight!" - Dan B.

Get Esther Choy’s insights, best practices and examples of great storytelling to your inbox each month.